case studies search engine optimization

• GravityStream empowers Cabela’s marketing team with control over the natural search channel.
• GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
• Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.

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Search Engine Strategies (SES): Search Engine Strategies features a variety of conferences and expos worldwide. SES is the “leading global conference & expo series that keeps you informed about search engine advertising, including optimization and marketing issues.” Netconcepts is a regular attendee for this series; our experts shine in the spotlight, bringing you their expertise through exciting seminars.

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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.

Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.

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As a search marketing retailer, the most important commitment you can make this year is to understand the most powerful concept affecting large dynamic websites today - the long tail of natural search. You could read the research paper we wrote on the subject, or my new article in Multichannel Merchant magazine on the new Key Performance Indicators (KPIs) of natural search, or listen to this podcast interview with Direct Magazine, to learn more about tapping into the long tail of search.

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TV shopping network HSN, a global leader of multichannel retail, and the online arm of TV’s 4th largest cable network, offers tens of thousands of compelling and innovative beauty, home, fashion and jewelry products online, including highly respected brands like, Gateway, Paula Dorf, Kodak and Cuisinart, as well as many proprietary brands.

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As a multi-channel retailer of high quality tool and equipment products, Northern Tool has more than 14,000 products to sell. They are also in the top 100 catalogers in the US by revenue according to Catalog Age.

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